Director of AI Marketing and Growth
Bangalore (In-office position)
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About e-GMAT
About e-GMAT
At e-GMAT, we’re passionate about leveraging technology and data-driven insights to revolutionize marketing. We are looking for a visionary leader who can harness the power of AI and analytics to drive growth, optimize performance, and elevate our brand presence across various digital channels.
Position Overview
Position Overview
This isn't your average marketing role - it's a chance to architect the future of AI-powered marketing. As our Director of AI Marketing and Growth, you'll be the force multiplier who transforms data into growth, creativity into conversions, and strategies into market-moving success stories
You will lead our marketing team to develop, execute, and scale innovative campaigns across paid, influencer, and social media channels. This role is responsible for driving performance and growth through marketing initiatives that leverage both traditional and AI-enhanced systems. The ideal candidate is data-savvy, results-driven, and experienced in managing end-to-end marketing strategies, with a proven track record of delivering impactful results.
You will lead our marketing team to develop, execute, and scale innovative campaigns across paid, influencer, and social media channels. This role is responsible for driving performance and growth through marketing initiatives that leverage both traditional and AI-enhanced systems. The ideal candidate is data-savvy, results-driven, and experienced in managing end-to-end marketing strategies, with a proven track record of delivering impactful results.
Key Responsibilities
Key Responsibilities
01. Paid Marketing Management:
- Oversee and optimize our paid marketing campaigns (e.g., Google AdWords) to ensure maximum performance and ROI.
- Monitor, analyze, and adjust campaigns based on performance data and market trends.
02. Building Microsites:
- Create microsites and devise retargeting strategies to improve conversion rates and brand engagement.
- Do A/B testing to validate hypothesis.
03. Social Media & Brand Management:
- Lead the strategy and execution of our social media campaigns across various platforms.
- Enhance and maintain the e-GMAT brand presence, ensuring consistency and innovation in messaging.
04. Analytics & Reporting:
- Utilize tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms to track and report on key marketing metrics.
- Develop actionable insights from data to inform strategic decisions and optimize marketing initiatives.
05. Scale with AI:
- Build and manage marketing systems and workflows, integrating AI-driven solutions when beneficial.
- Stay abreast of the latest AI and marketing technologies, adopting best practices to drive continuous improvement.
06. Team Leadership & Cross-functional Collaboration:
- Lead, mentor, and inspire a dynamic marketing team.
- Collaborate with product, sales, and tech teams to ensure alignment of marketing strategies with overall business goals.
Qualifications
Qualifications
You're perfect for this role if:
- You've got the strategic horsepower that a top-tier MBA typically has.
- You've got battle scars from scaling marketing campaigns that others thought impossible
- You can speak both 'tech' and 'marketing' fluently
- You've built teams that don't just succeed - they redefine what success looks like
What You'll Get
What You'll Get
- Good base salary, bonus and equity
- A chance to be the architect of marketing's future - not just a participant
- Lead a team that's hungry for innovation and impact
- Shape the growth story of one of the most exciting companies in the space
Our selection process is strictly merit-based – we're looking for talent that shines through our evaluations. Show us you're not just a marketer, but a visionary who sees opportunities where others see obstacles.